Variation of “Would You Like Fries With That?”

Here’s a quick “Monday Morning” tip for you.  I originally
got the idea from McDonald’s, who skyrocketed their sales
decades ago by adding one simple question after each customer
placed an order for a burger:
“Would you like fries with that?”

One of the first documented “upsell” statements was born there!

A great dental application of this same strategy is to simply
invite a caller who schedules an appointment to schedule someone
else from their household.  It goes like this, after the caller
has just been scheduled:

“Who else in your family may we schedule an appointment for today?”

This simple question certainly does not work as frequently as
McDonald’s famopus one-liner…but you’ll be pleased when it
does work.  For every additional person you schedule using
this simple verbal skill, you’ll DOUBLE or maybe TRIPLE the
effectiveness of that “new patient phone call”!  How ’bout that?

Moreover, if that caller originates from an external marketing
source and they schedule one additional person, you’ve just
HALVED your “acquisition cost” of those two new patients.
It’s literally a TWO FOR ONE.

So, from now on, ANY time your team is scheduling a patient on
the phone…or even IN PERSON too…have them ask the above
question.  Every time.  It’s free, but it’ll occasionally
pay off big time!