This morning I’m going to give you a really quick but powerful
strategy to acquire more new patients in your area…and it’s
almost free!
Ready?
Look at your bills this month, and sort them according to local
vs. non-local vendors. For this strategy it’s the LOCAL vendors
you want…anyone within 20 miles of your practice, give or take.
You’ve likely been doing business with most of these vendors for
several years, right? Well, have you ever thought of asking THEM
to do business with YOU?
Here’s what you can do. First, every time you send a payment or
correspondence to a local vendor, be sure to include new patient
offers from your practice. Just stuff an offer right in the same
envelope you send to them. Use a DIFFERENT envelope than the one
they send you so your offer will stand out. On the outside of
the envelope write “Payment and Offers Enclosed”. That should
peak their curiosity.
On the offer, make sure you indicate that it’s “exclusively” for
all the employees at that business. Make it personal for them!
About 3-5 days after sending, call the businesses to make sure they
received the payment and the offers. Get a contact’s name, and
also remind them about the DEADLINE for the offers. If you can,
try to “climb the ladder” and reach someone with more influence
at that business…like a general manager or owner.
Lastly, be sure to let them know about your “Referral Rewards”
program, and how you reward your patients for referring other
patients/co-workers to the practice! By foreshadowing your
expectation and rewarding of referrals, you’ll plant an important
seed in their brains.
That’s it…plain and simple. Take advantage of the built in
relationship you have with your local vendors to stimulate
business FROM them. Of course, if you know someone at that
business, approach them too. But don’t waste the opportunity
that comes with promoting your practice to those with whom you’re
already working.
All my best,
Chris
PS: DIA members…I’m going to have even more detail about this
very strategy in the upcoming February newsletter!
Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/patientattraction
