Hopefully you’ve put a lot of thought into this already.  Your best results will come
if you’ve planned ahead of course…but it’s not too late to make things happen even
if you’re behind.  Here are a few “Action List” items you can put in place now:

- Create your “stay in touch” schedule for the remainder of the year.  Nothing will
do more for your practice than keeping touch regularly with your patients.  At the
head of the line for you should be your practice newsletter (best if monthly).  Also,
consider additional opportunities to contact your patients:

- “Second tier” holidays…these are the best for sending greeting cards!  Why?
Because no one else sends cards then, and you’ll automatically stand out.  Labor
Day, Halloween, and Thanksgiving (best)  top my list.

- “End of Year Insurance Letter”…yes, you need to start this process in September!
I’ve found that if I remind my patients at least three times, I get the best response.
You can include this message to use their benefits…including FLEX…with your
newsletter and other holiday cards as well.

- Make some offers…don’t be afraid to give your patients some incentives to ACT
NOW.  Tie your offers in with the above holidays for your “reason why”, which is
critical for your patients not to wonder why you’re making the offers in the first place.
You can make procedure specific offers (Invisalign, 6 Month Smiles, cosmetics, etc),
or you can offer a % off any treatment.  Be sure to include deadlines to drive your
patients to act quickly.

OK, that’s enough for now.  The kids are dragging me to the beach (as if I’d put up a
fight!), and I’ve gotta put the iPad down.  Have a great week!

I just got back from an incredible two days in coastal Maine.  I
was visiting one of my Dental Success Blueprint Coaching Program
members (name held privately for now), and his great team.  They
already have a super practice, and their potential for stunning
growth is through the roof!

This doctor knew his practice was doing well, but he also knew
they could be doing SO much better.  His team knew it too!
The most important thing is that he realized that for best results,
he needed to involve trained “outside eyes” to help coach him
through their current situation, and to help him lead his team
to new levels.

I spent two full days uncovering the “buried treasure” in their
practice.  Much of it can be exposed with simple, even minor
changes to their current systems and strategies…some changes,
less minor but certainly doable, sooner than later.  ”Little
hinges swing big doors.”

For example, just three minor changes to their periodontal protocols
could easily result in a GAIN of over $22,000 per MONTH in their
hygiene department alone (3 hygienists).  One more tweak in hygiene
will propel them another $65,000 annually.  And don’t even get me
started on the doctor’s side.  We found opportunities there estimated
conservatively at over $210,000 annually.

If they follow through with their commitment to constructive change,
they will no doubt enjoy annual growth well into the “6 figures”.
I’ll keep you posted on their progress.

Next…on a much lighter note…

I just have to share with you my 3 y.o. daughter Olivia’s favorite
new word:

“iPaaaaaad!”

Yes, I finally got my iPad two Saturdays ago, and I’m loving it.
So are my kids!  In fact, Olivia is literally obsessed with
watching Netflix movies on it…many can be downloaded immediately
for play on the iPad.  So far Dora The Explorer (Season 3) is her
favorite.

My two boys Reid (6 1/2) and Kenan (5) love the movies too, but
they’re really into the games, which of course are abundant.  I’m
discovering educational “apps” (programs) as well, and I’m excited
to learn more of the different ways I can use the iPad to exercise
their brains.

Two words of caution regarding the iPad.  Go slow with the games
and apps…it’s easy to get overwhelmed.  And, be prepared to be
“more generous” with it than you want, if you have kids!

One last note…I’m currently studying how the iPad can be used
most effectively in a dental practice.  So far I’ve downloaded
three killer apps that I believe will help generate higher
treatment acceptance rates!  Yes, that’s right.  Sometime in
the next 2-3 months I may do a webinar on how to use the iPad
profitably in your practice (if there is sufficient interest).

Have an outstanding day!

All my best,
Chris

PS:  Be on the lookout for a “4th of July” sale coming up very soon.
I’ll be offering many of my practice building materials at
“Revolutionary” savings, so don’t miss it.

Dr. Chris Bowman
Dental Insiders Alliance
Dental Success Blueprint

I’ve just come across a phenomenal service that allows you to
add top-quality online videos to your dental website within days…
not months.  Better yet, it’s easy, affordable, and completely
DONE FOR YOU. You’ll see it LIVE on this webinar.

Join me as I interview online video expert Eric Johnson.
Eric and I will explore the many benefits of adding powerful,
focused online videos to your website.  And, these aren’t any
old boring videos either…we’re talking about “service specific”
videos that promote such high-level services as Sedation Dentistry,
Six Month Smiles, Invisalign, Porcelain Veneers, Zoom, and more.

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/652744075

Eric’s company has developed a unique method of delivering these
videos through your own dental website for a fraction of what it
would cost you to produce these videos yourself.  These videos
are extremely high-tech, full of involving graphics and “hooks”
that will keep viewers glued to your website.

That translates into more CONVERSIONS, or calls to your practice
from new patients interested in specific solutions.  These videos
help to inform and “preheat” your online visitors, so they’ll
call you to either learn more or get started.  Cool, huh?

What’s more…Eric’s company is rapidly expanding their library
of videos to include more services and procedures.  To learn more
about this exciting development that will differentiate your
practice, register now for this exclusive webinar.

Title:         Add Professional Video To Your Website NOW!
Date:        Tuesday, June 22, 2010
Time:        8:30 PM - 10:00 AM EDT
(7:30pm CDT; 6:30pm MDT; 5:30pm PDT)

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/652744075

After registering you will receive a confirmation email
containing information about joining the Webinar.

We’ll “see” you then.

PS: Remember, you can see these new videos LIVE during this webinar!

PPS: Yes, the webinar will be recorded…but if you want your
questions answered, you should really attend live on Tuesday
night at 8:30pm EDT.

One of the first documented “upsell” statements was born there!

A great dental application of this same strategy is to simply
invite a caller who schedules an appointment to schedule someone
else from their household.  It goes like this, after the caller
has just been scheduled:

“Who else in your family may we schedule an appointment for today?”

This simple question certainly does not work as frequently as
McDonald’s famopus one-liner…but you’ll be pleased when it
does work.  For every additional person you schedule using
this simple verbal skill, you’ll DOUBLE or maybe TRIPLE the
effectiveness of that “new patient phone call”!  How ’bout that?

Moreover, if that caller originates from an external marketing
source and they schedule one additional person, you’ve just
HALVED your “acquisition cost” of those two new patients.
It’s literally a TWO FOR ONE.

So, from now on, ANY time your team is scheduling a patient on
the phone…or even IN PERSON too…have them ask the above
question.  Every time.  It’s free, but it’ll occasionally
pay off big time!

“All the knowledge in the world won’t make you one more dollar
if you don’t take action.”  If you’ve ever been frustrated just
one week after that last “awesome” CE course, you know what I’m
talking about.

“So why don’t people do MORE with what they know?
Because it’s too hard, too complicated, or takes too much time.”
For many, doing things outside of that dental “comfort zone”
is uncomfortable…yet that’s often the KEY to converting what
you CAN do into what you DO do.

“Want to have impact right away?
Immediately begin making small, easy, quick changes.”
‘Little hinges swing big doors.’

Start doing those things I’ve been bugging you about all these
months and years.  Begin with one project, get it going, and
then LAYER another on top of it.  Delegate it, outsource it,
get it DONE.  Your benefits will outweigh any perceived “pain”
you experience!

“Go where they are!”

How would you like to do more of a specific procedure that you’re
currently doing?  Invisalign?  Veneers?  Sedation?  Implants?
With the right TARGETED marketing approach, you can.  Emphasis
on the word “targeted”.

So how do you target the right people?  All the information you
need could be right there in your office.

First step, learn as much as you can about the patients that
have already done the procedure in question.  Look for a particular
bias in demographics:

- Age (is there a dominant average age?)
- Gender (is there a significant bias?)
- Location (are many from the same part of town?)
- Income level (white collar, blue collar?)
- Education level (are they all college graduates?)
- etc etc

Now…Go Where They Are!

Once you’ve figured out any biases among those patients who are
committing to the procedures you’re interested in building, your
next step is to find out where those people are, and go there.
Your marketing message, if properly targeted, has a great chance
of finding them!

Example: A colleague recently mentioned that the average age of his
6 Month Smiles ortho patients is 21.5 years old.  Brilliant for
just knowing that!

Where do early 20-somethings hang out?  Where is it most likely
that they may see your message…and others may see it less?

Whichever media you choose, you’ll want to gravitate toward the
media that is inclined toward that age group.  For starters,
think Facebook (which allows targeted ads), or certain radio
stations that play popular music.

Using this strategy helps you refine your marketing reach toward
those most likely to respond…and limit the wasteful expense of
“shotgunning” your marketing message to an untargeted audience!

All my best,
Chris

PS: Would you like more personal guidance for you and your practice?
If so, shoot me an email at DrChrisBowman@DentalInsiders.

1) Tonight’s webinar is almost completely booked!  No false “scarcity”
here…we only have 23 slots remaining.  Please don’t register if
you don’t intend to be there, so others can attend. But if you do
want to attend, jump on it now.

Kelly and I will cover the basic and advanced principles that govern
effective, successful dental website landing page design that
attracts interested patients to your practice like moths to a light.

Landing pages are specific website pages that prospective new
patients “land” on when they arrive at your site.  The best landing
pages are specific to one niche procedure or service.  Kelly will
reveal how she uses landing pages to create a new “front door” to
either a doctor’s existing website, or an entirely new website
altogether.

If you want to capture more new patients who are interested in
specific procedures and services that you offer, you don’t want
to miss this exclusive learning event!

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/673379763

2) Here’s the challenge that will help you get higher treatment
acceptance ratios from your patients!  When I coach dentists and
dental teams from all over the US and Canada, I always find several
areas where they can make improvements and get significantly better
results.  But there are a few BIG problems that, once corrected,
can send acceptance numbers through the roof!

Here’s one, and it’s also my challenge to you:

NO “Dentalese”!  To patients it’s a foreign language, and it should
not be used with patients unless they have a dental background.
Oneof the leading reasons people don’t “buy” is because they are
confused.  ”Dentalese” confuses patients…you might as well be
speaking French to them.  Then when you try to translate it, you’re
already in an uphill battle.  Soooooo…

For the next full business day, you and your team are not allowed
to use any “Dentalese” with patients, or with each other.  Work
together to communicate with patients ONLY in layman’s terms, as
if they would describe dentistry to their friends.

Then, the next business day, do the same thing!  And the next,
and the next…

You’ll find that when you STICK to this principle, your patients
won’t be as confused, and more of them will say “YES”.  Funny how
that happens.

Now there are likely more things going on that can thwart acceptance
of treatment recommendations than just your use of Dentalese.  But
if you’ll dedicate yourself and your team to this principle, you’ll
definitely see results…bottom line results!

Better yet, you can be using this very system in your own
practice within 48 hours…seriously.

I’m not going to write about it here, though.  It’s too important
for a “text only” email.  Instead, I’m going to give you immediate
access to a complete webinar interview that I hosted a while
back.  The content in this webinar will BLOW YOU AWAY!

My guest in the webinar was David Frey, who is known in the
entrepreneurial world as one the best experts on referral
marketing.  I’ve known David for a couple of years now, and
he always OVER-delivers usable content when he speaks.  No
exception here!

David revealed so many referral strategies and tips in this
webinar that you need to drop what you’re doing and just go
watch it now.  Here’s the link:

www.DentalInsiders.com/referralwebinar/yes

(Copy/paste the link in your internet address bar if you need to)

If you can’t watch it right this minute, be sure to forward this
email to yourself with the Subject: WATCH THIS NOW!  Then watch it
as soon as you can.  Forward it to your “dentist friends” too
while you’re at it…they’ll thank you for it!

Be sure to watch the webinar all the way through to the end.
David explains why early in the recording.

Enjoy, and let me know if you should have any questions.

All my best,
Chris

PS: Once you start implementing the strategies David reveals
in this webinar, your practice won’t be the same again.  The
sky’s the limit!

Here’s the link one more time:
www.DentalInsiders.com/referralwebinar/yes

Dr. Chris Bowman
Dental Insiders Alliance

Chris has spoken all over, igniting energy and profitable ideas
for rooms full of dentists for years.  One of the absolute best
concepts I’ve seen from him is his “Gums of Steel” presentation.
I first saw it in Destin at Woody Oakes’ Spring Break Seminar,
and it was awesome.

I know this is late notice, but TONIGHT you can attend Dr. Chris’
“Gums of Steel” webinar, absolutely free, with my compliments.
He has made this opportunity available for my members and
subscribers, and I hope you can join him.  It’s at 8:00pm EST.

Get ready for an eye opening event!
Here’s the info about how to attend:

Title: Gums of Steel Hygiene Transformation
Time: Thursday, February 11th at 8:00pm EST
(7:00pm CST; 6:00pm MST; 5:00pm PST)
Listening method: Web PowerPoint Simulcast with audio (recommended)
or Phone (audio only…you can’t see the slides)

Go to this link now and print the page as a reminder.
(Use the same link to attend about 5 minutes before it starts)

http://attendthisevent.com/?eventID=11312625

Don’t miss this chance to catch Dr. Chris Kammer at his best.
Always entertaining, but most importantly, informative!

All my best,
Chris

PS: I’m not sure if he’s offering or promoting anything on this
webinar…just letting you know about it.  Regardless, you
should attend, as Chris always delivers a TON of content.
Enjoy!

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/patientattraction