Well, the rumors are indeed true.  Here’s the first press release:

Please vote November 4th!

All my best,

Chris

“Fa la la la laah, la la, la, LATTE!”
(And what this means for YOU)

Yes, it’s official…the holiday season HAS started.
I walked into my neighborhood Starbucks yesterday,
November 8th no less, and the whole place was “decked”
out for the holidays. Not just holly, by the way.
Christmas blends of coffee, holiday cookies, CD’s,
you name it. Even the menus are switched out to RED!

This is VERY important to you and your practice. It
signifies the beginning of the massive American mental
shift that is the holidays…earlier each year.

Translated, it’s even MORE difficult now to get your
patients thinking about YOU, their dentist, and all
the dental work they should be getting done before
the end of the year. To be quite blunt, they ain’t
usually thinking about you anyway. Between now and
January 10th or so, it’s worse.

So…what can you do about it? Reach out to them,
that’s what. Literally PREVENT them from forgetting
that you’re there. Granted, it’s a little late in
the pre-holiday marketing cycle, but it’s not TOO late.

Although it’s best to set up for a great November and
December in September and October, you can still have a
positive impact on your holiday numbers this year.

There’s still time to send out your End Of Year Insurance
Letter, which reminds your patients that they’ll leave
a bunch of THEIR insurance money on the table if they
don’t use it up by your last working day in December.
Dental Insiders Alliance members have access to my version
of this killer internal marketing tool.

If you hurry you can send out Thanksgiving cards to your
patient base. Online services such as Amazing Mail
(www.amazingmail.com) can upload your patient list and
send out the card you select within 2 business days!
Include a special offer for the holidays, like $97
Whitening, or $100 Savings Certificate, expiring
December 20th…as a gesture of THANKS.

Similarly, a “White Christmas” promotion can allow your
patients to purchase a “Smile Certificate”, which they can
use themselves or gift to someone else.

My Dental Insiders Alliance members recently received
perhaps my best seasonal marketing CD ever: “3 Magical
Marketing Strategies To End 2007 With A BANG!” It contains
EVERY detail involved in the above 3 campaigns, plus
more.

If you’re not a member yet, you need to jump in NOW
if you still want to benefit from the information.
I only have 18 CD’s left from my original allotment,
and I’m not going to produce any more.

By the way, the same strategies will work just as well
NEXT year too…and you’ll already have the CD! The best
part is that I’m virtually giving it away, along with over
$2173.00 worth of other bonuses, including 2 months of
Preferred Membership in Dental Insiders Alliance.

All the details can be found here:
www.DentalInsiders.com/testdrive

What will you be doing on December 31? Scratching your head,
wondering why December was slow AGAIN? Or CELEBRATING a
RECORD MONTH, because you grabbed the bull by the horns
and MADE your dental practice a part of your patients’
holiday plans? I hope the latter!

All my best,
Chris

PS: This is NOT the time of year to start marketing “cold”
to non-patients! External marketing projects are typically
not as productive until January/February. Stick with internal
projects.

PS2: The above-mentioned CD also includes details about
VOICE-BLASTING, EMAIL-BLASTING, multi-stepped campaigns,
and how to coordinate them. Either “blasting” technique can
be accomplished with LIGHTNING SPEED…it’s not too late!

Hi…I hope all is well with you and your practice.

You may have wondered why you haven’t heard from me
in a while. Well, that’s a good question. After all,
this is the “Weekly E-Alert Letter”, right?

Well, I wish I could give you a dramatic story like:

“I was ABDUCTED by ALIENS! They took me to a galaxy far
far away, where all the dentistry is ideal, and all of
the aliens LOVE their dentist! I spent 14 years with
them while not aging one “Earth day”. Then I returned to
Earth unharmed.”

But I can’t. Fact is, I’ve been buried deep in a dental
practice that’s busier than it’s ever been. Plus, my family
has kept me ultra-busy as well, and rightly so! But that’s
really no excuse. Instead, I can offer you this “damaging
admission”:

I simply haven’t kept up with this E’Letter like I should’ve.
I let other distractions get in my way, and for that I take
complete responsibility.

So…now that that’s out of the way, I have an announcement
to make. Not only will I be getting back on track with the
Dental Insiders Alliance E-Alert Update; I’m going to DOUBLE
the frequency!

That’s right…your Weekly E-Alert Update will now be delivered
TWICE weekly! Once on or about Monday morning, and once on or
about Friday morning. I’m doubling my output for you, so you
can look forward to more great stuff from me.

Granted, it’s not the level of access to me that my Preferred and
Elite Dental Insiders Alliance members have. But it does give
you a great “glimpse behind the curtain”, so you can get to know me
better.

If you’re already a member, you’ll get these E-Alerts too as an
added membership benefit. It’s your icing on the cake.

I’m excited about this renewed commitment to you, as I have
so much to share. And I invite your feedback at:
DrChrisBowman@DentalInsiders.com

Have an AMAZING week!

All my best,
Chris

This one’s HOT!  I recently received the CD’s from my September
Dental Insiders Alliance Tele-Seminar, titled:

“3 Magical Marketing Strategies To End 2007 With A BANG!”
(details of this amazing call are below)

This CD, and the powerful information contained on it, is reserved
for only my Dental Insiders Alliance Preferred and Elite Members.
They’ve all just received it via first class mail.

However, I’ve got a few left, and I’d like for you to have one.
Since you’ve got to be a DIA Member to get one, I decided to give
you a new opportunity to join without any risk…and at virtually
NO COST for 2 full months (there’s only a tiny $5.97 shipping fee).

So, for the next 34 doctors that sign up for a *free* Test Drive of
Preferred Membership in Dental Insiders Alliance, you’ll get a
copy of the CD that can help you turn your 4th Quarter of 2007 into
3 RECORD MONTHS!  Why only 34?  That’s all the CD’s I have left.

Sign up by going to:  www.dentalinsiders.com/testdrive

You’ll get 2 months of Dental Insiders Alliance Preferred Membership
and all its benefits, which are outlined on the above webpage.
Included with your Membership is “Dentistry’s Too Good To Be True”
Bonus Package, worth over $2173.00.  And now you can get the
groundbreaking CD: “3 Magical Marketing Strategies To End 2007
With A BANG!” (while I still have them to send)

During this powerful tele-seminar I uncovered three of my
most impactful marketing strategies that I reserve for the
last 3 months of the year.
 
Many doctors complain about certain months of the year being
“slower” than normal.  Problem is, they don’t do anything about it.
 
Listen, YOU control the “flow” of business in your practice!  It’s
all about how you market your practice…to potential new patients
AND your own existing patients.  During this special tele-seminar,
I’m spared no detail in sharing my late-year marketing secrets.

www.dentalinsiders.com/testdrive
 
Here’s what I exposed on the call:
 
- How you can help your patients FIND MONEY that’s available
for them to help pay for their dentistry (2 ways!)
 
- My “secret formula” that MULTIPLIES the revenues generated
from any typical end-of-year promotions.
 
- My advanced techniques that SQUEEZE the best response rate
from my end-of-year promotions
 
- How to maximize PATIENT LOYALTY among your patients
 
- How to generate SCORES of referrals from your patients in just
one day
 
- How to take advantage of the upcoming holiday season and
LEVERAGE it for your practice
 
- Step-by step formulas for implemeting each of these three
marketing strategies with EASE
 
- Bonus: the BEST holiday card to send your patients, and why
    (plus, what you DON’T want to send your patients!)
 
- …and much much more.

www.dentalinsiders.com/testdrive

Remember, these secrets apply not only to this year, but also
EVERY YEAR!  It’s truly an “evergreen” marketing strategy CD.  In
fact, one strategy I outline in detail can be done ANY time of the
year.
 
Don’t miss your chance to get your hands on this little CD that
can make a HUGE difference in your bottom line.  Take your
“test drive” of Dental Insiders Alliance Preferred Membership now!

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance
www.dentalinsiders.com/testdrive

PS:  Will YOU be one of the “final 34″ to get this KILLER CD?

PPS: Don’t forget all the other benefits of membership too…and
dentistry’s “Too Good To Be True” Bonus Package, worth over $2173.00.
It’s a no-brainer!

I’m writing you from beautiful Figure 8 Island,
just outside of Wilmington, NC.  My family and
I are on vacation, which explains why you haven’t
heard much from me in the past few days.  But I
had to share something with you from the other day,
so I saddled up my old laptop at the beach house.

Many of you may be aware that we’ve had ALL-TIME
record heat here in the Southeastern US during the
month of August.  Never in recorded history have we
seen as many 100+ degree days as we have here this
month.  Nevertheless, I’m still working hard to stay
in shape, so I trudged out for another morning run
yesterday.

Despite the fact that I was out during the sunrise,
the heat and humidity were already oppressive.  I say
this only because if there were a day that I wouldn’t
feel bad about holding back, it would’ve been yesterday.

At the halfway point I was already winded, and every
breath I took in felt like it came straight from a
steam room.  I kept pushing though, thinking less about
my “time” and more about just finishing!

Then, about 1/2 mile from my finish, wouldn’t ya know
it…my shoelace began to unravel, as I felt the normal
snugness of my running shoe go away.  Soon enough it was
untied completely.  Then, as if on cue, the other one went
too.  With a little less than 5 tenths to go, I was running
with untied shoes.

Make that: tired, overheated, winded, breathing steam, feet
on fire…with untied shoes!

What were we all taught to do when our shoes are untied?
Stop and tie them so you don’t trip up, right?  After all,
it makes good sense.  And on a day like yesterday, it would
certainly give me a good excuse to “take a knee” and catch my
breath while I tied my laces.  I had every reason to stop
for a moment…but I didn’t.

I ran FASTER.

Yes, I was beat.  But I knew that if I had stopped, I would
have lost any momentum I had.  Plus, it would be that much
harder to restart.  But my laces were long, and if I kept
running my current pace, I risked catching a lace and doing
a SPLAT right on the hot asphalt.

The only other solution was to OUTRUN my untied laces, and
stretch out my stride so I wouldn’t trip on them.  That’s
exactly what I did.  I ignored the fact that I felt like
(variation of the word “CARP”).  Like Nike in past tense,
I “Just Did It”.

Can you guess the result?  My best time for that distance in
TWO YEARS!  I never would’ve run that hard if my shoes had
stayed tied…or if I had stopped to tie them.  My “roadblock”,
or challenge, actually became the IMPETUS for my success!

There’s the lesson I learned as I was huffing and puffing my
way back into the house, at max heart rate and just short of
“hallucinating”. 

More often than not, the obstacles we encounter in our businesses
and our lives can stop us dead in our tracks if we let them.
In adverse conditions it’s especially dangerous.  HOWEVER, if
you turn the tables on your challenges, many times you’ll
find the OPPORTUNITIES hidden in them.  When you ACT, you’ll
find yourself achieving at levels you never dreamed of hitting.

Often this requires simply being more persistent.  Other
times, a new or different approach is needed.  And occasionally
the hurdle itself transforms into the REASON why you succeeded
so wildly.  All it takes is “proper” perspective.

What you must do when faced with such circumstances is STAY
FOCUSED on your intended outcomes and goals.  Do not be deterred
by distractions or perceived roadblocks.  When you keep your
“eyes on the prize”, not only can you not be stopped…you
can also achieve so much more!

All my best,
Chris

PS:  I’m considering opening up a few more slots in my
Power Hours Formula / Instant Team Meetings program.  We’ve
completed 3 “Fast Start” Tele-Coaching Calls already, and
the feedback has been nothing short of incredible!

My customer service team has informaed me that things are
running VERY smoothly with the doctors and practices that
are currently enrolled.  At this point I feel confident that
we can accommodate a limited number of additional doctors and
their practices.

I’m going to look at the numbers a little more, then make a
decision this week.  Keep your eyes peeled for further info.
Of course, any “new” enrollees will get immediate and total
access to all previously complete calls!