Yesterday’s message was long…today’s is short.
I’ll get right to the point.

My #1 external source of new patients for just about the past
4 years has been GOOGLE Adwords.  Yes, just Google.

Of course I have multiple streams of new patients
coming in from all directions.  You don’t EVER want
just one method of acquiring new patients.

But Google Adwords is #1…by a WIDE margin.

Here’s the kicker.  It’s also my highest ROI external
source of new patients!

If you’re not familiar with Google Adwords, it’s the
“pay per click” half of Google’s dominant search engine.
You can actually bid on your placement on Google’s search
pages, so an ad for your practice can appear almost instantly
in front of people that are searching for a dentist in your
area.

It’s as if they were to open up the internet “phone book”,
go to “Dentists”, and your ad would JUMP out at them.
Well, it’s a little more complicated than that.  But you
can literally get new patients the very day you begin your
Google Adwords marketing…IF you know what you’re doing.

On the other hand, there are several important things
you need to know before investing in your Adwords account.

GOOD NEWS! I’m hosting a free “internet seminar” (webinar) with
the person whom I feel is THE top expert in Google Adwords
for dentistry.  And you’re invited.  Here’s the info:
*************************************************************

Join me, Dr. Chris Bowman, and my guest expert, Certified Google
Adwords Specialist Kelly Muldoon, as we reveal the latest
breakthroughs in patient attraction using Google.

Newly released reports show that over 67% of American adults
START their search for professional services (including dentists)
on the internet.  And Google alone accounts for 71% of ALL search
engine clicks.  Google is by far the most impactful and cost
effective internet tool for acquiring new patients, period!

Kelly has been operating my Google Adwords account for close
to 4 years.  Shortly after starting this, Google became and
still is my #1 external source of new patients in my practice,
by a wide margin.  It’s also my highest ROI marketing method!

If you want more new patients, you can’t afford to miss this
webinar. Register now.

Title:   Get New Patients NOW with Google!

Date:  Tuesday, March 31, 2009

Time:  8:30 PM - 10:00 PM EDT

After registering you will receive a confirmation email
containing information about joining the Webinar.

Space is limited.
Reserve your Webinar seat now at:
http://clicks.aweber.com/y/ct/?l=BwT0N&m=1ZMYW5SRaFhxOT&b=eXcH.XoDTCg458eJBJlxlQ

All my best,
Chris

PS: If you haven’t started marketing on the internet yet,
you can’t afford to miss this webinar!  Scroll up to the link
and register.

PPS: Even if you are marketing on the internet, Google Adwords
needs to be an integral part of your plan.  Even if you’re
using Adwords, you’ll want to make sure your account is being
handled properly.  Kelly is a wealth of information!

Dr. Chris Bowman
Dental Insiders Alliance

Reserve your Webinar seat now at:
http://clicks.aweber.com/y/ct/?l=BwT0N&m=1ZMYW5SRaFhxOT&b=eXcH.XoDTCg458eJBJlxlQ

More new patients going once, going twice…

*******************************************************

Well, it’s the day after Christmas, and I hope you’re
having a wonderful holiday season.  We’re carting the
kids off to the beach today for a week of relaxation…
if that’s what you call it with a 5, 3 1/2, and 2
year old!  I’m not sure if we’ll be able to fit all
the new presents they want to bring in the ‘Burban,
but they’ll have plenty to keep them busy.  In the
meantime…back to our scheduled programming…

*******************************************************

As you may now know, I recently launched the DIA
Google Adwords Domination system, which will be
operated by my external marketing “Secret Weapon”,
Kelly Muldoon.

She has a very limited number of openings available
for dentists who want to acquire new patients by the
bunches, and the slots are being snapped up quickly.
As of now Kelly can allow only FIVE MORE DENTISTS
into the program.  The website says 7, but two more
dentists jumped in since Christmas Eve!  If you want
“in”, you need to “get in”…now.

This is NOT an artificial “scarcity” ploy to get
you to “act now”.  Kelly has a strict limit of 15
dentists that she can help at one time, due to the
time-intensive nature of this Google Adwords service.
As of this morning 9 have committed to take advantage
of one of the fastest ways to acquire large numbers
of new patients.  That leaves only 5 openings…period.

The Google Adwords Domination system requires absolutely
no work on your part.  Kelly takes care of all the details
for you.  All you need to do is have your team ready to
answer more new patient phone calls.

Here’s the webpage with all the information about how
it works, including how to sign up:
www.DentalInsiders.com/googleadwords

I’m telling you…Google Adwords is the #1 external
source of new patients in my practice.  Kelly’s
expertise is the reason why.  I don’t even touch the
account!  She takes care of the whole thing.

By the way, this is a month to month arrangement.  There
is no long term contract to sign…the pressure is on
Kelly from the start.  BUT, I’ll bet the biggest lobster
in Maine that once the new patient flow starts, you won’t
want to cut it off!

Don’t procrastinate…don’t be left out…take advantage of
the Google Adwords Domination system while you still can.

www.DentalInsiders.com/googleadwords

All my best,
Chris

PS: I forgot to mention that Kelly can actually “control” the
rate of new patient flow into your practice.  Just tell Kelly
what your new patient goals are, and she’ll adjust your Adwords
campaign to maximize the ROI on your marketing dollars.  So if
you have a limited amount to invest in Google right now, she
can still get you started.

PPS: From my personal experience I can tell you that Kelly
is WORTH EVERY PENNY of her monthly fee!  You can run your
own Google Adwords campaign if you choose, but it does require
considerable time to do the research and climb the steep
learning curve.  Also, you’ll actually SAVE BIG because Kelly
knows how to ELIMINATE WASTEFUL BIDS from your campaign.
That benefit alone more than pays for her services, not
including the time savings!

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/googleadwords

As Christmas approaches tomorrow, and people
from around the world are celebrating Christmas
and many other religious holidays, I want to
take this brief moment to wish you and your
family and friends a very:

Merry Christmas!

Happy Hannukah!

Happy Holidays of ALL varieties!

And I also want to THANK YOU for connecting with
me and being a part of my professional and personal
community.  Whether you are a Preferred or Elite
Member of Dental Insiders Alliance, a long-time
subscriber, or a relatively new subscriber, I
wish you all the blessings and joy of a wonderful
holiday season!

I look forward to communicating with you even more
after Christmas, and into 2009 and beyond.

Take care…and keep your eyes peeled for Santa tonight!

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/googleadwords

I just had to send you this quick note about Olivia, my sweet little fireball 19-month-old.

For the past month or so, Elizabeth and I have been “warning” little Livy that her pacifier is going to go bye bye.  She has only ever used it when sleeping, but she really likes it…it’s part of her nite nite routine.

“Passie bye bye!” she started to say herself, about 2 weeks ago.  Pretty cool, I thought.  She’ll drop the habit no problem, because she understands it, right?

Well, kind of.  Even though we’re now successfully getting her to sleep quickly without the passie, it still took us several nights of:

“WAAAAHH…PASSIE BYE BYE…WAAAAHH…PASSIE BYE BYE!”

It would’ve been so easy to just plug it back in to keep her “happy” for the short term.  But that would’ve made it much worse later to kick the habit.  So we fought through, and she would calm down and sleep great.  No thumb sucking either…yeah!

Actually it took us a little less time and was easier than I thought.  So it got me thinking.

How many old habits am I hanging onto in my practice?
How many old habits are my team holding onto?
How many old habits are YOU holding onto?

When you get right down to it, it’s not THAT bad to get rid of old habits and develop new ones…but it does take some effort and discipline, as well as PERSISTENCE.

But the payoff is often HUGE, and worth the trouble.

So…when you’re considering implementing positive changes in your practice, but you’re uncomfortable in letting go of the false security of the old way of doing things, just say to yourself:

“Passie Bye Bye!”

All my best,
Chris

Dr Chris Bowman - Dental Insiders Alliance
www.DentalInsiders.com/testdrive

I’ll keep this one quick.  Check out my new “companion” blog:

www.DentalInsiders.blogspot.com

The new blog will NOT replace this blog, but it will be yet another place for dentists to learn about how to build the ultimate DREAM PRACTICE through solid dental marketing, business systems, communications, and patient referrals and retention.  I just set this up today, but you’ll want to bookmark it and subscribe to the feed, so you won’t miss a thing.

All my best,

Chris

Dr. Chris Bowman, Dental Insiders Alliance

www.DentalInsiders.com