OK, here we go.  I promised a while back that I
would begin to reveal YOUR top concerns about your
practice, taken from the responses to that question
I posed to you:

What’s THE biggest concern you have about your practice?

I also promised that I would break down each one of
these and propose solutions for you.  Today marks the
start of this journey.  But first, a preliminary note.

IMPORTANT: It’s one thing to identify your concerns,
your problems, your roadblocks to achieving success
at higher levels.  However…

It’s another to find, to discover, to peel away the
layers of the SOLUTIONS that solve those issues.  However…

It’s yet another to IMPLEMENT those solutions in your
business, to defy the inherent fear that impedes progress,
to overcome the procrastination and hesitation that can
defeat you and your team.  Now THAT’S the BIG idea!

Don’t worry if it makes you uncomfortable…that’s natural.
Just accept this challenge from me to fight through all the
obstacles that are appearing on your path.  And don’t think
for a minute that you need to take all this on by yourself.
In fact, you probably shouldn’t.

Think about it for a minute.  Even the BEST have people
that help them reach and maintain their positions at the
top of their game.  Thought leaders, mentors, coaches that
assist and give frank analysis along with sage advice.

And when even the best feel they can “go it alone”, and
disconnect from their guides, they falter.  They lose ground
to their competition.  They fail to realize their full
potential.

My point: Keep on being a “seeker” of the answers you need
not only for your practice, but also in your life.  It’s made
all the difference in my life…it’ll do the same in yours!

Now…back to the topic.

BIGGEST CONCERN #1: More New Patients!

Surprised?  Didn’t think so.  More business owners feel that
the best solution to their problems is more new clients,
customers, patients.  Sometimes they’re right, but often
they’re not.

If you don’t believe me, go back and read the last two
or three messages I’ve sent you.  You can find them at
www.DentalInsiders.com/diablog

Trusting that you’ll address the issues outlined there
(which I’ll also assist you with over time), I’ll move
on to more new patients.

I’m not going to jump right in with tactics and strategies
yet, because I need to set the table with a broader concept.
That is, the need for you to establish in your practice a

CULTURE OF PATIENT ATTRACTION

What’s that?  Consider it to be the THEME of your practice.
It’s the theme of mine…a copyright protected term…
but you can in essence have it too.

Everything in your practice — I mean everything — must be
designed with the intent of contributing to the ATTRACTION
of patients to your practice.  New and existing and departed.

Patients that feel attracted to your practice WANT to be there.
They WANT you to be their dentist.  This contrasts greatly
with “asking” people to be patients, or worse begging and
pleading.

So you want to develop an environment and culture in your
practice that makes it attractive, desirable, THE choice…
for the RIGHT people you want as patients.

That’s it.  I’m going to let that sink in a bit.  On Friday
I’ll touch base with you again and reveal my LEADING external
strategy for attracting patients in my practice.

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/patientattraction

PS: Have you joined Dental Insiders Alliance yet?  If not,
you’re missing out on the biggest giveaway I’ve ever put
together.  I’m pulling it off the table in early April, so
go here now to find out more:

www.DentalInsiders.com/patientattraction

More new patients going once, going twice…

*******************************************************

Well, it’s the day after Christmas, and I hope you’re
having a wonderful holiday season.  We’re carting the
kids off to the beach today for a week of relaxation…
if that’s what you call it with a 5, 3 1/2, and 2
year old!  I’m not sure if we’ll be able to fit all
the new presents they want to bring in the ‘Burban,
but they’ll have plenty to keep them busy.  In the
meantime…back to our scheduled programming…

*******************************************************

As you may now know, I recently launched the DIA
Google Adwords Domination system, which will be
operated by my external marketing “Secret Weapon”,
Kelly Muldoon.

She has a very limited number of openings available
for dentists who want to acquire new patients by the
bunches, and the slots are being snapped up quickly.
As of now Kelly can allow only FIVE MORE DENTISTS
into the program.  The website says 7, but two more
dentists jumped in since Christmas Eve!  If you want
“in”, you need to “get in”…now.

This is NOT an artificial “scarcity” ploy to get
you to “act now”.  Kelly has a strict limit of 15
dentists that she can help at one time, due to the
time-intensive nature of this Google Adwords service.
As of this morning 9 have committed to take advantage
of one of the fastest ways to acquire large numbers
of new patients.  That leaves only 5 openings…period.

The Google Adwords Domination system requires absolutely
no work on your part.  Kelly takes care of all the details
for you.  All you need to do is have your team ready to
answer more new patient phone calls.

Here’s the webpage with all the information about how
it works, including how to sign up:
www.DentalInsiders.com/googleadwords

I’m telling you…Google Adwords is the #1 external
source of new patients in my practice.  Kelly’s
expertise is the reason why.  I don’t even touch the
account!  She takes care of the whole thing.

By the way, this is a month to month arrangement.  There
is no long term contract to sign…the pressure is on
Kelly from the start.  BUT, I’ll bet the biggest lobster
in Maine that once the new patient flow starts, you won’t
want to cut it off!

Don’t procrastinate…don’t be left out…take advantage of
the Google Adwords Domination system while you still can.

www.DentalInsiders.com/googleadwords

All my best,
Chris

PS: I forgot to mention that Kelly can actually “control” the
rate of new patient flow into your practice.  Just tell Kelly
what your new patient goals are, and she’ll adjust your Adwords
campaign to maximize the ROI on your marketing dollars.  So if
you have a limited amount to invest in Google right now, she
can still get you started.

PPS: From my personal experience I can tell you that Kelly
is WORTH EVERY PENNY of her monthly fee!  You can run your
own Google Adwords campaign if you choose, but it does require
considerable time to do the research and climb the steep
learning curve.  Also, you’ll actually SAVE BIG because Kelly
knows how to ELIMINATE WASTEFUL BIDS from your campaign.
That benefit alone more than pays for her services, not
including the time savings!

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/googleadwords

Yesterday I reviewed the first of two killer resources that
can immediately boost your practice revenues.  Resource #1
is Brevity Small Business (see Dec. 2nd email from me)…

Here’s Resource #2:  The “Referral Webinar” and SendOutCards

A few weeks ago I interviewed master marketer David Frey
for my monthly Dental Insiders Alliance teleseminar/webinar.
David spilled the beans on how to get “endless referrals
on autopilot”, using perhaps the most powerful direct mail
resource ever developed.

Here’s the link to the webinar:
www.DentalInsiders.com/referralwebinar/yes
(be sure to wait a few moments for the webinar to load)

On the webinar David gave me his private contact for his famous
“billboard postcards” that he uses so successfully.  Plus,
he offered to share his popular “referral cards” with those
dentists who join SendOutCards through the link below.

I’ve been using SendOutCards successfully in my practice
for almost 2 years.  In a nutshell, it’s easy, inexpensive,
versatile, efficient, professional, and EFFECTIVE.  When
you join SOC through me, you’ll enjoy all of the above plus
any custom cards that I develop myself.

Here’s one more important benefit.  Currently I’m working on
several multi-step card-sending CAMPAIGNS that can be initiated
within minutes.  You can begin sending regularly scheduled
communications with your patients and set them on auto-pilot!

This will build strong relationships with them, and their loyalty
to you will grow.  Done right, your referrals will skyrocket.

Here’s where you go to join:
www.SendOutCards.com/fordentists

You’ll gain access to all campaigns I develop in the future
when you join SendOutCards through my referral.  Further, you
can even get help from one of my Implementation Specialists to
get these campaigns up and running in your own practice.
(Optional service for those who need extra help…there is a
fee for this.)

But you really won’t need extra help, because the quick online
tutorials on SendOutCards are clear and easy to understand.
Everything you need is on their website.

One warning: Don’t sign up for the “Retail” package.  The cards
are much more expensive than with the “Wholesale” or “Entrepreneur”
options.

Go here to join, and start sending cards today:
www.SendOutCards.com/fordentists

One more note: SendOutCards is an online, done for you, card sending
service that eliminates trips to expensive Hallmark stores and
bothersome mass ordering of piles of cards for your practice…
not to mention the labor involved in printing and sending them…
if that ever even gets done!

Instead of paying millions for national advertising, SendOutCards
pays its members for referring others to the business.  Although
this multi-level structure carries with it a “stigma” for some
(unwarranted in my opinion), I can assure you that NO ONE will
bug or bother you about this once you join…including me.

Their company policy is to be a resource for those who want to
use it, and a business for those who want it to be a business.
That’s it.  You’ve got nothing to worry about if you just want to
send postcards, greeting cards, and even tri-fold cards for less.

OK…that’s it for now.  You’ll find out more on the webinar,
and at the SendOutCards website:
www.SendOutCards.com/fordentists

All my best,
Chris

PS: Don’t forget all the extra stuff you get for joining now.
I’m taking these bonuses off the table in the near future, so
don’t delay.

Dr. Chris Bowman
Dental Insiders Alliance
www.SendOutCards.com/fordentists

I hope you had a great Thanksgiving weekend (US doctors).
Canadian docs, I hope yours was great too back in October.
Not to be left out, cheers for a fantastic holiday season
to the international doctors who subscribe to this E-letter!

In case you weren’t looking…I’ve recently unveiled TWO
breakthrough resources that will help you and your practice
continue to grow, regardless of any external economic forces.
I recommend that you take advantage of both now if you haven’t
already, before these opportunities go away.

Today I’m going to review Resource #1…tomorrow I’ll
cover Resource #2.

Resource #1: Brevity Small Business

My friend Rick Raddatz recently launched this tremendous online
learning center that SHORTCUTS the process of reading and
absorbing the content of the world’s best business books.

Here’s where you can check it out:
www.BrevityForDentists.com [see PS if link doesn't work]
(Click the “Skip the Business Song” button on the right if
you don’t want to see it)

Rick has solved three problems with Brevity.  First, his
concise, to-the-point summaries of the world’s best business
books save you hours of time.  Second, he goes one step
further…he applies big business concepts to SMALL business
(aka YOU). Third, he gives you actionable steps to take for
explosive breakthroughs and rapid growth.

Here are the details of Brevity Small Business:
- Small ONE-TIME fee of $97…NO recurring fees.
- Membership through March 15th of 2010!
- Every WEEK you get a new 10-minute Brevity Brief:
+ Wisdom from a major business book, or guru’s product
+ Analysis from a small-business owner’s perspective
+ Life-changing A-Ha!!! moments
+ Specific business-building action items
+ Delegation instructions
+ Wisdom & feedback of Brevity members

Join today…don’t miss out on the next great book!
www.BrevityForDentists.com [see PS if link doesn't work]
(Click the “Skip the Business Song” button on the right if
you don’t want to see it)

All my best,
Chris

PS:  If the above link didn’t work for some reason, try the
“secret back door” link:
http://goBrevity.com/SmallBusiness/?x=1272957

PPS:  Don’t forget to look for tomorrow’s message, when I
explore Resource #2.  This one is shaping up to be one of
the best practice builders for me EVER…and I’m just now
scratching the surface!

Today: How you can “read” the best business books in just 10 minutes! But first:
**************************************************
My family and I want to extend to you my warmest and most sincere Thanksgiving wishes! I really do appreciate the fact that you are a subscriber to this Dental Insiders Alliance E-Alert Letter. Here’s to finishing this year strong and gearing up for a GREAT 2009!
**************************************************

John D. Rockefeller once said:
“Don’t be afraid to give up the good to go for the great.”

Yes, as you adopt new practices and try to turn them into habits, the most difficult part is abandoning the old habits that got you where you are now.

I’ve recently found an extraordinary resource for you that SHORTCUTS the process of reading and absorbing the content of the world’s best business books. Don’t have the time it takes to plow through “The E-Myth”, or “Good To Great”, etc? Well, now there’s an answer, and it’s not just an “executive summary”…it’s more.

Introducing BREVITY Small Business, developed by my friend Rick Raddatz. Here’s the link, including a ~free sample~:

http://clicks.aweber.com/y/ct/?l=Ih26V&m=1ZaZ9a4aYi9VOT&b=8ocdHNxkRemHwIpTWYQaXQ
(Click the “Skip the Business Song” button on the right if you don’t want to see it)

Rick has solved three problems with Brevity. First, his concise, to-the-point summaries of the world’s best business books save you hours of time. Second, he goes one step further…he applies big business concepts to SMALL business (aka YOU). Third, he gives you actionable steps to take for explosive breakthroughs and rapid growth.

Join Brevity Small Business Today:

Small ONE-TIME fee of $97…NO recurring fees
Membership through March 15th of 2010
Every week you get a new Brevity Brief:
+ Wisdom from a major business book, or guru’s product
+ Analysis from a small-business owner’s perspective
+ Life-changing A-Ha!!! moments
+ Specific business-building action items
+ Delegation instructions
+ Wisdom & feedback of Brevity members

http://clicks.aweber.com/y/ct/?l=Ih26V&m=1ZaZ9a4aYi9VOT&b=8ocdHNxkRemHwIpTWYQaXQ
(Click the “Skip the Business Song” button on the right if you don’t want to see it)

Simple participation process forces action & accountability:

Just 10 minutes each week
Eliminates guessing in isolation
Saves you time (what’s your time worth to you?)
Proves profitable through application of the concepts.

In my opinion this is a no-brainer. Brevity has just recently gotten started. Don’t miss this rare opportunity to enjoy the best of the best business books in a fraction of the time!

All my best,
Chris

PS: No, this won’t replace solid dental practice coaching. But remember that many of the best breakthroughs are found from OUTSIDE the profession of dentistry. In fact, I rarely find anyone outside dentistry looking IN dentistry to help them build their businesses!

http://clicks.aweber.com/y/ct/?l=Ih26V&m=1ZaZ9a4aYi9VOT&b=8ocdHNxkRemHwIpTWYQaXQ
(Click the “Skip the Business Song” button on the right if you don’t want to see it)