I hope your new year / new decade is getting off to a good start.
I’m fired up for 2010…and I’m excited to help you grow your
practice like never before!

Regarding what it takes to get you the results you want in your
practice, one thing’s for sure today: what WAS working “then” is
either not working AS WELL “now”…or not AT ALL.  Although macro
economic conditions do not necessarily dictate our individual
“micro” economic outcomes (i.e. your practice), they do dictate
that you employ NEW strategies to overcome the challenges and
seize the opportunities that they create.

Yes, I did say “opportunities”!  Look back through history and
you’ll see countless examples of amazing, once-in-a-lifetime
opportunities borne out of horrific economic corrections.  It’s
a natural phenomenon that you can take advantage of if you’re
nimble and adaptive…and if you’re willing to do things
differently.

Ahh, there’s the key!  Doing things differently.  Today I’ll begin
to review some excellent advice that I must attribute to one
of my most referred-to marketing mentors: Dan Kennedy.  As you
may know, Dan is legendary in the marketing and business building
world.  He’s also a genius when it comes to REINVENTING businesses
for whatever reasons.  This economic downturn is as good a reason
as any.

A while back Dan gave an excellent summary of 3 brilliant adaptive
strategies for growing ANY business during challenging times.
Today, Friday and Monday I’m going to share all three, and of
course relate them directly to dentistry.

Strategy #1: “Sell something DIFFERENT.” (Don’t worry about the
word ’sell’…you can change it to ‘offer’ if it makes you
feel better.)

This one’s pretty easy to grasp, but boy is it powerful!  As
dentists, our “products” are our services and procedures…and
a little actual product too.   Let’s explore the ways we can
“sell something different” in our practices.

- Add new procedures that you haven’t normally done.  Many
smart dentists are gravitating to learning and practicing
new procedures.  Think of all the things you typically refer
out to specialists that you could likely provide in your own
office.  It could be a long list…worth a LOT of revenue!

Not doing root canals?  Placing implants?  How about Invisalign
AND 6 Month Smiles?  Sleep apnea treatment with oral appliances…
sedation dentistry…dentures?  What else can you think of?

Sure, many of these require focused training and have a learning
curve.  Better get on the on-ramp now, before it’s too late!
You’ll certainly find that your patients PREFER to come to you
in most cases…and you’ll enjoy the big bump in your numbers.

- Look for new adjunct services that you can also add.  Perio
Protect, Cari Free, and Arestin are good examples, as are adult
fluoride, home care products, etc.

- Do you have an extra unused operatory?  I’ll bet you could get
a massage therapist to lease it out…and when he/she’s not
busy, your patients can get a special treat in the way of a
free mini-massage.

- Better yet, the most valuable usage of an extra op is to have a
specialist in your office for a 1/2 to full day per week, or more
if needed.  Pick one that does procedures you don’t think you’ll
be doing (for me it’s perio surgery), and split the revenues.
You’re providing the facility and the patients…the specialist
is providing the expertise and the labor.  Tons of ways to work
this out, and it’s a complete win-win-win.

“Selling something different” allows you to increase your
productivity without necessarily increasing your patient base.
When you add services and procedures to your mix, your average
lifetime patient value increases, because there’s more you
can do for them!

What are YOU going to “sell” that’s different this year?

All my best,
Chris

PS: On Friday I’ll discuss Strategy #2: Selling to different
people!

Dr. Chris Bowman
Dental Insiders Alliance

It’s Google Adwords “Crunch Time”!

I meant to send this yesterday, but we were so busy at
home and at work on Monday and Tuesday that both days got
away from me. Big cases filled both days, along with numerous
new patient consults. Reid (5 1/2) demanded that I help him
get his tooth out; we all had a huge Easter Egg Hunt and
dinner right after work yesterday; and of course there was
that NCAA Championship basketball game on Monday night…
my UNC Tar Heels won it all! (Don’t be mad if you’re not
a fan). Anyway, I’m back.

Here’s the update on Kelly Muldoon’s “Google Adwords Domination”
program for dentists. Remember that Kelly and I presented a
webinar last week covering the ins and outs of getting new patients
with Google. The feedback has been awesome.

During the webinar Kelly announced that she has opened her
doors to accept just 20 more dentists who want to dominate
their local area in Google searches for dentists. So far,
EIGHTEEN have stepped up to the plate, leaving just
TWO SLOTS LEFT.

You can snag one of the remaining slots here:
www.DentalInsiders.com/googleadwords

This service comes with AREA EXCLUSIVITY! No other dentist
from your area will be allowed to use Kelly’s services if you
reserve your place in this program.

However, if another dentist signs on with Kelly before you, you’ll
be LOCKED OUT…and Kelly’s the best.

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/googleadwords

PS: Here’s a list of the areas already taken, including the
doctors already in the program from Kelly’s first release:

1. Brampton, ON, Canada
2. Farmington Hills, MI
3. Phoenixville, PA
4. Hayward, CA
5. Lawrenceville, GA
6. Wichita, KS
7. Mt. Pleasant, SC
8. Orland Park, IL
9. Mesa, AZ
10. Pocatello, ID
11. Comstock Park, MI
12. North Wales, PA
13. Arlington, TX
14. St. Louis, MO
15. Raleigh, NC
16. Fenwick, ON, Canada
17. Libertyville, IL
18. St. Anthony, MN
19. Charlotte, NC (that’s me!)
20. Arden, NC
21. Ionia, MI
22. Bensenville, IL
23. Rancho Cucamonga, CA
24. Lexington, MA
25. Grimsby, ON, Canada
26. Glastonbury, CT
27. Clarence, NY
28. Champaign, IL
29. Huntsville, AL
30. Red Bank, NJ
31. Manhattan Beach, CA
32. Atlanta (NW), GA
33. Dallas (N), TX
34. Huntington Station, NY
35. East Brunswick, NJ
36. Chesterfield, MI
37. San Bruno, CA
38. Minneapolis, MN

If you see your area and want to be put on our waiting list,
just email Tonya at Tonya@DentalInsiders.com.
If you don’t see your area here, now’s your chance to jump in!
www.DentalInsiders.com/googleadwords

Just like last time (December 2008), the openings for
new doctors in Kelly Muldoon’s ‘Google Adwords Domination
for Dentists’ program are vanishing very quickly.  If you
want to start getting new patients from Google starting
as early as next week, it’s time to take the leap!

www.DentalInsiders.com/googleadwords
(Dental Insiders Alliance members SAVE 40%!)

Kelly’s webinar was a HIT with the attendees, most of whom are
current Dental Insiders Alliance members.  The feedback has
been fantastic, and we’re getting twice the usual message
traffic with inquiries about her services (most questions
can be answered at the above link).

Because of the time intensive work involved with starting
up new Adwords accounts, individual ad creation for each,
etc…Kelly can only accept 20 doctors into the program
at this time.

Since she opened the doors on Tuesday night, 15 have already
raised their hands, signed up at the above link, and sent in
their Doctor Information Sheets.  I’m pretty good at math,
so I can tell you that…

…there are ONLY 5 SLOTS LEFT!

That’s it.  No scarcity gimmicks.  It’s a real limit.

We’re now playing Google Adwords Domination “Musical Chairs”,
and the music’s about to stop.  I’ve got hundreds of dentists
circling 5 chairs.  With each seat comes a potential avalanche
of new patients!  Are you going to grab a seat?

The best part is, you don’t have to wait for the music to
stop.  You can grab a seat right now!

www.DentalInsiders.com/googleadwords

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance

PS: Thursday I got 6 new patient inquiries from Google.
Wednesday, 4.  Tuesday, 5.  Monday, 5.  That’s 20 new
patient inquiries this WEEK…just from Google…and
Google still works on weekends and holidays!
You want some of that?

PPS: I hear ya: “But how many actually show up?”  We convert
94% of inquiries into appointments, and 95% of our new patients
show up for their first appointment.  Using the above stats,
that would be 18 patients!  Even if your conversion rates are a
dismal 33% of mine, you’d still get 6 MORE new patients this week,
not including Friday and the weekend.  Not bad, eh?

PPPS:  What are you waiting for?

www.DentalInsiders.com/googleadwords

You can dominate Google…starting TODAY. No Foolin’!

The only caveat is that you need to move quickly.
Twelve dentists have already acted, leaving only 8 openings.

Here’s how, and why.

Last night’s “Get New Patients NOW With Google” webinar
with my special expert guest, Google Adwords Certified
Specialist Kelly Muldoon, was incredible. Kelly shared
80+ minutes of genius-level information about how to
efficiently manage a successful “Pay Per Click” internet
marketing campaign using Google Adwords for your practice.

Yes, I’ll admit it is technical stuff, and many would
consider the process to be quite complicated. But it
IS very achievable if you are willing to devote the time
and energy to getting dozens of new patients monthly
using Google.

If you’d rather have this all done FOR you, I’ve got
great news:

Kelly has reopened her doors for only 20 (8 now) dentists
who want to dominate their local markets with their
own ultra-successful Google Adwords campaigns. She
will handle ALL of the details, and you’ll be receiving
phone calls from new patients within just 24-48 hours
after your campaigns are activated!

Google Adwords Domination has RE-LAUNCHED…with a
limit of 20 dentists! 12 slots are gone, only 8 remain.
Sign up here:
www.DentalInsiders.com/googleadwords

Because of the significant time required for Kelly
to set up and manage each of her clients’ Adwords
campaigns, she can only take on 20 dentists at a
time. This is the first time in 3 months that she’s
allowed new clients to join this program…so if
I were you I’d jump on this now.

Remember, Google is by far the #1 external source of
new patients in my practice. And it’s Kelly who runs
all of my Adwords marketing campaigns. She has niched
ads in 6 different categories for me, including cosmetic
dentistry, sedation dentistry, sleep apnea, Invisalign,
TMJ/headache therapy, and porcelain veneers. Kelly can
do the same for you, if you are one of the next eight
to sign on and submit your practice information to her.

By the way, if you’re accepted into the Google Adwords
Domination program, Kelly will LOCK OUT all other dentists
in your area. You’ll have EXCLUSIVITY that no other
dentist can take away from you. You’ll also have a
bunch of new patients calling your practice every month,
starting almost immediately!

Here’s the link to submit your request to Kelly:
www.DentalInsiders.com/googleadwords

You’ll KICK yourself for not doing this. Do it now,
and enjoy the boost in new patients and the profitability
that comes with them!

All my best,
Chris

PS: I forgot to remind you that you can literally control
how much you invest in your Google Adwords campaigns. And
you only pay Google when someone clicks on your ad. No
other marketing medium can match it.

www.DentalInsiders.com/googleadwords

Lately I’ve been discussing how Google is my
#1 external source of new patients. Today I
want to clarify a few things about that so it’s
clear exactly what I mean by that.
——————————————————
Tonight’s Webinar, by the way, is almost full.
As of this writing, 94 of the available 100 slots
are filled…so register now if you want a seat.

Title: Get New Patients NOW with Google!
Date: Tuesday, March 31, 2009
Time: 8:30 pm EDT for up to 90 minutes
(7:30pm CDT; 6:30pm MDT; 5:30pm PDT)

Reserve your Webinar seat now at:
http://clicks.aweber.com/y/ct/?l=ECEMN&m=1cVDDmcWyFhxOT&b=_Ej3K8haI7TMcfHQyifjFw

This webinar will not be repeated or shown again for
those not registered.
——————————————————

When you search for something on Google, you get results
on the left side of the screen, and the right side too.
Results on the right side and the top 2-3 results on the
left are “Pay Per Click” results. Businesses pay Google
to be positioned there when people search for terms that
the businesses bid on (called keywords).

Google prioritizes the order of the ads (that’s what
they really are) based on how much each business bids
for each “click” on their ad, and something called the
“Quality Score” of the website where searchers are taken
if they click on that ad. That’s why some ads are always
positioned higher than others…there’s no “rotation”.

This is technical stuff, and Kelly Muldoon will be covering
all this tonight, so I’ll stop there.

On the left side of the screen are the “organic” results,
meaning that Google’s search formulas (called “spiders”)
crawl all over the web looking for RELEVANT websites that
best relate to the keywords entered.

Once again, the formulas and algorithms used by Google and
other search engines are very complex. But there are certain
ways to design a website — and to distribute content on it –
that make a website more “attractive” to Google.

Search Engine Optimization (SEO) is the act of designing a
website so that Google is more likely to recognize it as being
relevant to the desired keywords. There are tons of tricks
and tactics used to make this happen.

While being listed on the left side of Google is free,
most people don’t know how to “optimize” their websites…
so they should invest in a true SEO expert that knows how.
Beware though, because there are a ton of services out there
that don’t deliver what they promise! Tonight Kelly will
touch on what to look for in an SEO service.

Search Engine Marketing (SEM) is the act of marketing a
website using Google Adwords, banner ads, or other means.
This is usually a paid function. Google charges you every
time someone clicks on your ads in Adwords, for example.
Unless you’re an Adwords expert, it’s always best to have
a true expert handle your Adwords account as well. Any
money invested in Adwords services is returned many times
over in higher conversion rates!

And then there are the Local Business listings, which have
been around for close to 2 years. Interestingly, they have
actually pushed down the organic results farther down the
left side of the page. In my opinion this hurts the value
of organic listings somewhat, since they require scrolling
down the page in most cases. Soon I’ll discuss more about
Local Business listings, which are an emerging force.

So…which should you do? You know my answer:

ALL OF IT!

Your website needs to be EVERYWHERE…and it can be with
the right help. My dental websites have 1st page listings
on the organic side, the Adwords side, AND in the Local
Business listings! I didn’t do it all myself. I have
expert help.

If anyy of this is still fuzzy, you really should join us
tonight. Kelly will break it all down for you in much
more detail.

All my best,
Chris

PS: Reserve your Webinar seat now at:
http://clicks.aweber.com/y/ct/?l=ECEMN&m=1cVDDmcWyFhxOT&b=_Ej3K8haI7TMcfHQyifjFw

Dr. Chris Bowman
Dental Insiders Alliance