Today, a quick but extremely potent thought for you.
But first…
——————————

Now, back to business…

“Go where they are!”

How would you like to do more of a specific procedure that you’re
currently doing?  Invisalign?  Veneers?  Sedation?  Implants?
With the right TARGETED marketing approach, you can.  Emphasis
on the word “targeted”.

So how do you target the right people?  All the information you
need could be right there in your office.

First step, learn as much as you can about the patients that
have already done the procedure in question.  Look for a particular
bias in demographics:

- Age (is there a dominant average age?)
- Gender (is there a significant bias?)
- Location (are many from the same part of town?)
- Income level (white collar, blue collar?)
- Education level (are they all college graduates?)
- etc etc

Now…Go Where They Are!

Once you’ve figured out any biases among those patients who are
committing to the procedures you’re interested in building, your
next step is to find out where those people are, and go there.
Your marketing message, if properly targeted, has a great chance
of finding them!

Example: A colleague recently mentioned that the average age of his
6 Month Smiles ortho patients is 21.5 years old.  Brilliant for
just knowing that!

Where do early 20-somethings hang out?  Where is it most likely
that they may see your message…and others may see it less?

Whichever media you choose, you’ll want to gravitate toward the
media that is inclined toward that age group.  For starters,
think Facebook (which allows targeted ads), or certain radio
stations that play popular music.

Using this strategy helps you refine your marketing reach toward
those most likely to respond…and limit the wasteful expense of
“shotgunning” your marketing message to an untargeted audience!

All my best,
Chris

PS: Would you like more personal guidance for you and your practice?
If so, shoot me an email at DrChrisBowman@DentalInsiders.

I’ve got two important things for you today.  First…some info about
tonight’s webinar on Website Landing Pages with Kelly Muldoon.
Then, I want to issue a CHALLENGE to you that I guarantee will
help you with treatment acceptance from your patients.

1) Tonight’s webinar is almost completely booked!  No false “scarcity”
here…we only have 23 slots remaining.  Please don’t register if
you don’t intend to be there, so others can attend. But if you do
want to attend, jump on it now.

Kelly and I will cover the basic and advanced principles that govern
effective, successful dental website landing page design that
attracts interested patients to your practice like moths to a light.

Landing pages are specific website pages that prospective new
patients “land” on when they arrive at your site.  The best landing
pages are specific to one niche procedure or service.  Kelly will
reveal how she uses landing pages to create a new “front door” to
either a doctor’s existing website, or an entirely new website
altogether.

If you want to capture more new patients who are interested in
specific procedures and services that you offer, you don’t want
to miss this exclusive learning event!

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/673379763

2) Here’s the challenge that will help you get higher treatment
acceptance ratios from your patients!  When I coach dentists and
dental teams from all over the US and Canada, I always find several
areas where they can make improvements and get significantly better
results.  But there are a few BIG problems that, once corrected,
can send acceptance numbers through the roof!

Here’s one, and it’s also my challenge to you:

NO “Dentalese”!  To patients it’s a foreign language, and it should
not be used with patients unless they have a dental background.
Oneof the leading reasons people don’t “buy” is because they are
confused.  ”Dentalese” confuses patients…you might as well be
speaking French to them.  Then when you try to translate it, you’re
already in an uphill battle.  Soooooo…

For the next full business day, you and your team are not allowed
to use any “Dentalese” with patients, or with each other.  Work
together to communicate with patients ONLY in layman’s terms, as
if they would describe dentistry to their friends.

Then, the next business day, do the same thing!  And the next,
and the next…

You’ll find that when you STICK to this principle, your patients
won’t be as confused, and more of them will say “YES”.  Funny how
that happens.

Now there are likely more things going on that can thwart acceptance
of treatment recommendations than just your use of Dentalese.  But
if you’ll dedicate yourself and your team to this principle, you’ll
definitely see results…bottom line results!

How would you like to learn about a system that I firmly believe
is the BEST “Referral Generator” EVER?  You can, right now.

Better yet, you can be using this very system in your own
practice within 48 hours…seriously.

I’m not going to write about it here, though.  It’s too important
for a “text only” email.  Instead, I’m going to give you immediate
access to a complete webinar interview that I hosted a while
back.  The content in this webinar will BLOW YOU AWAY!

My guest in the webinar was David Frey, who is known in the
entrepreneurial world as one the best experts on referral
marketing.  I’ve known David for a couple of years now, and
he always OVER-delivers usable content when he speaks.  No
exception here!

David revealed so many referral strategies and tips in this
webinar that you need to drop what you’re doing and just go
watch it now.  Here’s the link:

www.DentalInsiders.com/referralwebinar/yes

(Copy/paste the link in your internet address bar if you need to)

If you can’t watch it right this minute, be sure to forward this
email to yourself with the Subject: WATCH THIS NOW!  Then watch it
as soon as you can.  Forward it to your “dentist friends” too
while you’re at it…they’ll thank you for it!

Be sure to watch the webinar all the way through to the end.
David explains why early in the recording.

Enjoy, and let me know if you should have any questions.

All my best,
Chris

PS: Once you start implementing the strategies David reveals
in this webinar, your practice won’t be the same again.  The
sky’s the limit!

Here’s the link one more time:
www.DentalInsiders.com/referralwebinar/yes

Dr. Chris Bowman
Dental Insiders Alliance

I hope you had a great weekend.  Congrats to the Saints and Colts,
who both advanced to the Super Bowl yesterday in a couple of
great games.  My “dogs” (Carolina Panthers) have been out of the
hunt all season, so I’m just anticipating a Super match-up.

I’ve got a few things for you this morning:

1. Last week’s Google webinar with Certified Google Adwords Specialist
Kelly Muldoon was very well attended, and the content she shared
was superb.  This is admittedly “dry” material, but Kelly did her
best to make it understandable and useful for those who want to
be on the first page of Google within days.

For those of you who didn’t make it, or if you want to view the
webinar again, we’ll have it posted online this week for you.  I’ll
let you know when it’s ready. (This webinar was open to non-members)

Kelly has been running my Google Adwords campaigns for about 5 years
now, and Google is my #1 external source of new patients!  She also
operates Adwords campaigns for a limited number dentists on an
“area exclusive” basis (one dentist per market area).  Her fees are
extremely reasonable, and the results she gets have been my best ROI
of any marketing I’ve ever done.

If you want more new patients from Google, you need to watch the
webinar when it gets posted.

2. On Friday I had my monthly Dental Insiders Alliance “Members
Only” 1-on-1 consult calls…and they were UBER-productive!  If
you’re not familiar with this, each month I make time available
for DIA members to spend 25 minutes with me on the phone.  Key
team members are welcome too.  During each call we cover the doctor’s
chosen topics, overcoming problems and finding solutions.

Each of these calls results in at least one big “breakthrough” for
the participating doctor.  I’ve always felt that this benefits is
perhaps the most valuable for the members who take advantage of it.

If you want to become a member and take advantage of my “Patient
Attraction Collection” offer, which is being pulled off the table
on January 30th, go to:
www.DentalInsiders.com/patientattraction

3. DIA members, be on the lookout for another email from me
today outlining this Wednesday night’s “Executive Insider”
teleseminar.  As usual you can attend live, and you’ll also
get a complete digital CD recording of the event.

4. Last but not least, I want to make sure you really went through
the 3-part series I posted the week before last about “doing things
differently” to get better results and growth for your practice in
2010.  If you haven’t already, go back and dig in to that material.
Share it with your team, and spend one complete team meeting PER
part…brainstorming about what you can do differently in your
practice this year.  Then get to implementing and make things
happen!

You and your team can overcome the challenges you’ll be facing
this year and beyond.  All it takes is “different” thinking and
action!

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/patientattraction