Now, back to business…

“Go where they are!”

How would you like to do more of a specific procedure that you’re
currently doing?  Invisalign?  Veneers?  Sedation?  Implants?
With the right TARGETED marketing approach, you can.  Emphasis
on the word “targeted”.

So how do you target the right people?  All the information you
need could be right there in your office.

First step, learn as much as you can about the patients that
have already done the procedure in question.  Look for a particular
bias in demographics:

- Age (is there a dominant average age?)
- Gender (is there a significant bias?)
- Location (are many from the same part of town?)
- Income level (white collar, blue collar?)
- Education level (are they all college graduates?)
- etc etc

Now…Go Where They Are!

Once you’ve figured out any biases among those patients who are
committing to the procedures you’re interested in building, your
next step is to find out where those people are, and go there.
Your marketing message, if properly targeted, has a great chance
of finding them!

Example: A colleague recently mentioned that the average age of his
6 Month Smiles ortho patients is 21.5 years old.  Brilliant for
just knowing that!

Where do early 20-somethings hang out?  Where is it most likely
that they may see your message…and others may see it less?

Whichever media you choose, you’ll want to gravitate toward the
media that is inclined toward that age group.  For starters,
think Facebook (which allows targeted ads), or certain radio
stations that play popular music.

Using this strategy helps you refine your marketing reach toward
those most likely to respond…and limit the wasteful expense of
“shotgunning” your marketing message to an untargeted audience!

All my best,
Chris

PS: Would you like more personal guidance for you and your practice?
If so, shoot me an email at DrChrisBowman@DentalInsiders.

I’ve got two important things for you today.  First…some info about
tonight’s webinar on Website Landing Pages with Kelly Muldoon.
Then, I want to issue a CHALLENGE to you that I guarantee will
help you with treatment acceptance from your patients.

1) Tonight’s webinar is almost completely booked!  No false “scarcity”
here…we only have 23 slots remaining.  Please don’t register if
you don’t intend to be there, so others can attend. But if you do
want to attend, jump on it now.

Kelly and I will cover the basic and advanced principles that govern
effective, successful dental website landing page design that
attracts interested patients to your practice like moths to a light.

Landing pages are specific website pages that prospective new
patients “land” on when they arrive at your site.  The best landing
pages are specific to one niche procedure or service.  Kelly will
reveal how she uses landing pages to create a new “front door” to
either a doctor’s existing website, or an entirely new website
altogether.

If you want to capture more new patients who are interested in
specific procedures and services that you offer, you don’t want
to miss this exclusive learning event!

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/673379763

2) Here’s the challenge that will help you get higher treatment
acceptance ratios from your patients!  When I coach dentists and
dental teams from all over the US and Canada, I always find several
areas where they can make improvements and get significantly better
results.  But there are a few BIG problems that, once corrected,
can send acceptance numbers through the roof!

Here’s one, and it’s also my challenge to you:

NO “Dentalese”!  To patients it’s a foreign language, and it should
not be used with patients unless they have a dental background.
Oneof the leading reasons people don’t “buy” is because they are
confused.  ”Dentalese” confuses patients…you might as well be
speaking French to them.  Then when you try to translate it, you’re
already in an uphill battle.  Soooooo…

For the next full business day, you and your team are not allowed
to use any “Dentalese” with patients, or with each other.  Work
together to communicate with patients ONLY in layman’s terms, as
if they would describe dentistry to their friends.

Then, the next business day, do the same thing!  And the next,
and the next…

You’ll find that when you STICK to this principle, your patients
won’t be as confused, and more of them will say “YES”.  Funny how
that happens.

Now there are likely more things going on that can thwart acceptance
of treatment recommendations than just your use of Dentalese.  But
if you’ll dedicate yourself and your team to this principle, you’ll
definitely see results…bottom line results!