I wanted to share with you the preliminary results from my “Freedom Promotion” that we tied in with the 4th of July.

Here’s what we did.  Using Send Out Cards — which is THE coolest marketing tool I’ve ever used — we sent our “Top 500″ patients a 4th of July greeting card.  Send Out Cards allows you to send postcards, greeting cards, and even tri-fold cards, plus various other things with the cards.  I chose the greeting card here because I wanted to use two inside panels for my text.

On the left, I recognized that our patients have the “freedom to choose” their dentist…and I thanked them for choosing us to care for their dental needs.  This ties in beautifully with July 4th, our US Independence Day.

On the right, I made them an offer to call us by July 17 to schedule any treatment they need…and we’ll give them a savings of about 10%, depending on the amount of dentistry.  All the %’s are spelled out on the card.

Before I reveal early results, let me explain one of the biggest marketing principles at work in this promotion.  It’s called “Reason Why”. 

When there is a specific, defined REASON WHY you are contacting your clients or patients or customers, your response will likely be significantly higher than if you simply send a promotion for seemingly no reason other than to promote your services.  The reason connects an event or date with the promotion, and thus makes the promotion somewhat of a celebration instead of a sales pitch.

Any time you notice a chance to provide a reason why, you should take advantage of it without hesitation.  Holidays, anniversaries, birthdays, news events, milestones, you name it.  If your patients can identify with it, it’s a reason why.

Always be on the lookout for opportunities to use “reason why” marketing.  If implemented properly, it’ll virtually always boost reponse, and sometimes double or triple the results of your marketing efforts.

OK, now about my “Freedom Promotion”.  We spent only $1.04 per card sent, to 506 households…or $526.24.  By the way, the entire promotion took only 35 minutes to create and send the cards to my list from start to finish!  It’s still 2 days before the deadline to call, and we’ve already scheduled over $7200 worth of dentistry for patients who responded…so far!

That’s a 1368% return…so far!

So, when’s the next event or holiday that you can use as a reason why in your marketing to your own mpatients?  Be creative, and DO IT!

All my best,
Chris

Dr. Chris Bowman
Dental Insiders Alliance

PS:  If you haven’t checked out Send Out Cards, you really need to.  Go to
www.thereferralmovie.com/fordentists for more info.

PPS:  Here’s a copy of the front of the card:

As you can see from the subject of this email, it’s about the so-called elephant in the room…the economy, and the dreaded ‘R’ word (Recession). Economists are arguing over technicalities. The news media has had us deep in a recession for months. People do seem troubled by gas and grocery prices.

In order to address the elephant in the room and as a special thank you for being one of our valued Online Subscribers I’ve arranged a special, one-time only free gift for you (well, actually, TWO GIFTS if you want both of them).

Here’s what this is all about:

A month ago Marketing Guru and Millionaire Maker Dan Kennedy released his first of two new books he’s written in his best selling ‘No B.S.” series.

NOW…he’s released his second one which is extremely timely, given what’s on everyone’s mind….the economy.

This book is titled: NO B.S. MARKETING TO THE AFFLUENT (The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide To Getting Really Rich.)

In short, Dan says that “recession” is a big, fat, over-broad, over-simplified generalization. There are plenty of consumers, plenty of investors and plenty of business owners spending plenty of money - and that’s one of the things he wants to talk to YOU about in a ‘no-charge’ Tele-Phone Seminar he’s conducting related to his “newest book.

This FREE Tele-Phone Seminar will be conducted at two different times on Tuesday July 8th where he will be discussing the BIG Lessons learned from his latest publication.

As soon as I heard about it, I contacted his office and arranged to get a limited number of the reserved phone lines to offer to my Online Subscribers.

If you hurry, you can grab one of these limited spots at no cost to you.
I URGE YOU TO BE ON THIS CALL.

Here’s the best part: I was also able to arrange for you to get a second free gift from Dan when you register for this call of over $613.91 of his MARKETING & MONEY-MAKING resources.
Just wait until you see what’s waiting for you!!!

To register for the call, choose the best time that works for you, and claim your additional free gift, just click on the link below NOW:

http://www.nobsaffluent.com/bowman

By the way, in case you’re curious,  this call contains NO warm ‘n fuzzies, NO academic theories: just hard core strategies from the real word trenches… for successfully re-positioning your business, products, services and self to attract customers or clients for whom “price” is NOT a determining factor in their purchasing decisions.

Here’s some of what Dan will be covering on this “not-to-be-missed” free tele-seminar.

* IMMUNITY TO RECESSION… How to find, attract and sell to “the LEAST and LAST affected”

* SECRETS OF SELLING TO THE AFFLUENT ENTREPRENEUR

* HOW THE MASS-AFFLUENT TRADE UP…. Where the missed opportunities are to increase transaction size

* WHO ARE THESE PEOPLE ANYWAY… are there really that many of them?

So if you haven’t already taken care of this, I urge you grab one of the limited spots and claim your free gift by clicking onto the link below now:

http://www.nobsaffluent.com/bowman

OH…Did I tell you about the Q & A time with Dan Kennedy himself?

People always go absolutely “ga-ga” with the opportunity to be able to get their specific questions answered by Dan Kennedy himself and on this call, Dan is offering an E-X-T-E-N-D-E-D- opportunity to be able to ask him your specific questions.

If you don’t think this is a big deal, just listen to this…Dan currently charges his clients $2,000.00 an hour for his advice.

So, you can see what a rare opportunity this is. Learn from “THE” man and ask your own question to “THE” man.

Now if you haven’t yet registered for the free tele-seminar and claim your additional free gift … do it NOW!

http://www.nobsaffluent.com/bowman

All my best,
Chris

P.S. Once you sign up for the tele-seminar you’ll get all the details. Don’t wait
to sign up.

http://www.nobsaffluent.com/bowman

PPS:  If you’re a Power Hours Formula / Instant Team Meetings member, keep
in mind that our Monthly Series call is at 1pm EST (12pm CST; 11am MST; 10am PST)
on the same day.  So you won’t miss our call, you have three options:

1- Register for the 7pm EST time slot for Dan’s call.  Then you’ll hear both on time!
     Once registered, your team can listen to Dan’s call too.

2- Have your TEAM listen to our PHF/ITM call, while YOU listen to Dan at 1pm EST.
     Then you can listen to the recording of our call, available immediately after
     it’s completed….and update your team on Dan’s content.

3-  Listen with your team to Dan’s call at 1pm EST…then listen to our PHF/ITM
      call with your team at another time, as the recording is available immediately.

Either way, be sure to catch BOTH!