Now, back to business…

“Go where they are!”

How would you like to do more of a specific procedure that you’re
currently doing?  Invisalign?  Veneers?  Sedation?  Implants?
With the right TARGETED marketing approach, you can.  Emphasis
on the word “targeted”.

So how do you target the right people?  All the information you
need could be right there in your office.

First step, learn as much as you can about the patients that
have already done the procedure in question.  Look for a particular
bias in demographics:

- Age (is there a dominant average age?)
- Gender (is there a significant bias?)
- Location (are many from the same part of town?)
- Income level (white collar, blue collar?)
- Education level (are they all college graduates?)
- etc etc

Now…Go Where They Are!

Once you’ve figured out any biases among those patients who are
committing to the procedures you’re interested in building, your
next step is to find out where those people are, and go there.
Your marketing message, if properly targeted, has a great chance
of finding them!

Example: A colleague recently mentioned that the average age of his
6 Month Smiles ortho patients is 21.5 years old.  Brilliant for
just knowing that!

Where do early 20-somethings hang out?  Where is it most likely
that they may see your message…and others may see it less?

Whichever media you choose, you’ll want to gravitate toward the
media that is inclined toward that age group.  For starters,
think Facebook (which allows targeted ads), or certain radio
stations that play popular music.

Using this strategy helps you refine your marketing reach toward
those most likely to respond…and limit the wasteful expense of
“shotgunning” your marketing message to an untargeted audience!

All my best,
Chris

PS: Would you like more personal guidance for you and your practice?
If so, shoot me an email at DrChrisBowman@DentalInsiders.

I’ve got two important things for you today.  First…some info about
tonight’s webinar on Website Landing Pages with Kelly Muldoon.
Then, I want to issue a CHALLENGE to you that I guarantee will
help you with treatment acceptance from your patients.

1) Tonight’s webinar is almost completely booked!  No false “scarcity”
here…we only have 23 slots remaining.  Please don’t register if
you don’t intend to be there, so others can attend. But if you do
want to attend, jump on it now.

Kelly and I will cover the basic and advanced principles that govern
effective, successful dental website landing page design that
attracts interested patients to your practice like moths to a light.

Landing pages are specific website pages that prospective new
patients “land” on when they arrive at your site.  The best landing
pages are specific to one niche procedure or service.  Kelly will
reveal how she uses landing pages to create a new “front door” to
either a doctor’s existing website, or an entirely new website
altogether.

If you want to capture more new patients who are interested in
specific procedures and services that you offer, you don’t want
to miss this exclusive learning event!

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/673379763

2) Here’s the challenge that will help you get higher treatment
acceptance ratios from your patients!  When I coach dentists and
dental teams from all over the US and Canada, I always find several
areas where they can make improvements and get significantly better
results.  But there are a few BIG problems that, once corrected,
can send acceptance numbers through the roof!

Here’s one, and it’s also my challenge to you:

NO “Dentalese”!  To patients it’s a foreign language, and it should
not be used with patients unless they have a dental background.
Oneof the leading reasons people don’t “buy” is because they are
confused.  ”Dentalese” confuses patients…you might as well be
speaking French to them.  Then when you try to translate it, you’re
already in an uphill battle.  Soooooo…

For the next full business day, you and your team are not allowed
to use any “Dentalese” with patients, or with each other.  Work
together to communicate with patients ONLY in layman’s terms, as
if they would describe dentistry to their friends.

Then, the next business day, do the same thing!  And the next,
and the next…

You’ll find that when you STICK to this principle, your patients
won’t be as confused, and more of them will say “YES”.  Funny how
that happens.

Now there are likely more things going on that can thwart acceptance
of treatment recommendations than just your use of Dentalese.  But
if you’ll dedicate yourself and your team to this principle, you’ll
definitely see results…bottom line results!

How would you like to learn about a system that I firmly believe
is the BEST “Referral Generator” EVER?  You can, right now.

Better yet, you can be using this very system in your own
practice within 48 hours…seriously.

I’m not going to write about it here, though.  It’s too important
for a “text only” email.  Instead, I’m going to give you immediate
access to a complete webinar interview that I hosted a while
back.  The content in this webinar will BLOW YOU AWAY!

My guest in the webinar was David Frey, who is known in the
entrepreneurial world as one the best experts on referral
marketing.  I’ve known David for a couple of years now, and
he always OVER-delivers usable content when he speaks.  No
exception here!

David revealed so many referral strategies and tips in this
webinar that you need to drop what you’re doing and just go
watch it now.  Here’s the link:

www.DentalInsiders.com/referralwebinar/yes

(Copy/paste the link in your internet address bar if you need to)

If you can’t watch it right this minute, be sure to forward this
email to yourself with the Subject: WATCH THIS NOW!  Then watch it
as soon as you can.  Forward it to your “dentist friends” too
while you’re at it…they’ll thank you for it!

Be sure to watch the webinar all the way through to the end.
David explains why early in the recording.

Enjoy, and let me know if you should have any questions.

All my best,
Chris

PS: Once you start implementing the strategies David reveals
in this webinar, your practice won’t be the same again.  The
sky’s the limit!

Here’s the link one more time:
www.DentalInsiders.com/referralwebinar/yes

Dr. Chris Bowman
Dental Insiders Alliance

Last night I was emailing my buddy Dr. Chris Kammer…you know,
the “wild and crazy” dentist known for his many television
interview appearances and his unending passion for promoting
dentistry in a positive light on a national scale.

Chris has spoken all over, igniting energy and profitable ideas
for rooms full of dentists for years.  One of the absolute best
concepts I’ve seen from him is his “Gums of Steel” presentation.
I first saw it in Destin at Woody Oakes’ Spring Break Seminar,
and it was awesome.

I know this is late notice, but TONIGHT you can attend Dr. Chris’
“Gums of Steel” webinar, absolutely free, with my compliments.
He has made this opportunity available for my members and
subscribers, and I hope you can join him.  It’s at 8:00pm EST.

Get ready for an eye opening event!
Here’s the info about how to attend:

Title: Gums of Steel Hygiene Transformation
Time: Thursday, February 11th at 8:00pm EST
(7:00pm CST; 6:00pm MST; 5:00pm PST)
Listening method: Web PowerPoint Simulcast with audio (recommended)
or Phone (audio only…you can’t see the slides)

Go to this link now and print the page as a reminder.
(Use the same link to attend about 5 minutes before it starts)

http://attendthisevent.com/?eventID=11312625

Don’t miss this chance to catch Dr. Chris Kammer at his best.
Always entertaining, but most importantly, informative!

All my best,
Chris

PS: I’m not sure if he’s offering or promoting anything on this
webinar…just letting you know about it.  Regardless, you
should attend, as Chris always delivers a TON of content.
Enjoy!

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/patientattraction

This morning I’m going to give you a really quick but powerful
strategy to acquire more new patients in your area…and it’s
almost free!

Ready?

Look at your bills this month, and sort them according to local
vs. non-local vendors.  For this strategy it’s the LOCAL vendors
you want…anyone within 20 miles of your practice, give or take.

You’ve likely been doing business with most of these vendors for
several years, right?  Well, have you ever thought of asking THEM
to do business with YOU?

Here’s what you can do.  First, every time you send a payment or
correspondence to a local vendor, be sure to include new patient
offers from your practice.  Just stuff an offer right in the same
envelope you send to them.  Use a DIFFERENT envelope than the one
they send you so your offer will stand out.  On the outside of
the envelope write “Payment and Offers Enclosed”.  That should
peak their curiosity.

On the offer, make sure you indicate that it’s “exclusively” for
all the employees at that business.  Make it personal for them!

About 3-5 days after sending, call the businesses to make sure they
received the payment and the offers.  Get a contact’s name, and
also remind them about the DEADLINE for the offers.  If you can,
try to “climb the ladder” and reach someone with more influence
at that business…like a general manager or owner.

Lastly, be sure to let them know about your “Referral Rewards”
program, and how you reward your patients for referring other
patients/co-workers to the practice!  By foreshadowing your
expectation and rewarding of referrals, you’ll plant an important
seed in their brains.

That’s it…plain and simple.  Take advantage of the built in
relationship you have with your local vendors to stimulate
business FROM them.  Of course, if you know someone at that
business, approach them too.  But don’t waste the opportunity
that comes with promoting your practice to those with whom you’re
already working.

All my best,
Chris

PS: DIA members…I’m going to have even more detail about this
very strategy in the upcoming February newsletter!

Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/patientattraction