Visit the new blogs
http://dentalinsiders.com/diablog/
http://dentalinsiders.blogspot.com/
and be sure to check out my Dental Insiders Alliance website
All my best,
Chris
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My family and I want to extend to you my warmest and most sincere Thanksgiving wishes! I really do appreciate the fact that you are a subscriber to this Dental Insiders Alliance E-Alert Letter. Here’s to finishing this year strong and gearing up for a GREAT 2009!
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John D. Rockefeller once said:
“Don’t be afraid to give up the good to go for the great.”
Yes, as you adopt new practices and try to turn them into habits, the most difficult part is abandoning the old habits that got you where you are now.
I’ve recently found an extraordinary resource for you that SHORTCUTS the process of reading and absorbing the content of the world’s best business books. Don’t have the time it takes to plow through “The E-Myth”, or “Good To Great”, etc? Well, now there’s an answer, and it’s not just an “executive summary”…it’s more.
Introducing BREVITY Small Business, developed by my friend Rick Raddatz. Here’s the link, including a ~free sample~:
http://clicks.aweber.com/y/ct/?l=Ih26V&m=1ZaZ9a4aYi9VOT&b=8ocdHNxkRemHwIpTWYQaXQ
(Click the “Skip the Business Song” button on the right if you don’t want to see it)
Rick has solved three problems with Brevity. First, his concise, to-the-point summaries of the world’s best business books save you hours of time. Second, he goes one step further…he applies big business concepts to SMALL business (aka YOU). Third, he gives you actionable steps to take for explosive breakthroughs and rapid growth.
Join Brevity Small Business Today:
Small ONE-TIME fee of $97…NO recurring fees
Membership through March 15th of 2010
Every week you get a new Brevity Brief:
+ Wisdom from a major business book, or guru’s product
+ Analysis from a small-business owner’s perspective
+ Life-changing A-Ha!!! moments
+ Specific business-building action items
+ Delegation instructions
+ Wisdom & feedback of Brevity members
http://clicks.aweber.com/y/ct/?l=Ih26V&m=1ZaZ9a4aYi9VOT&b=8ocdHNxkRemHwIpTWYQaXQ
(Click the “Skip the Business Song” button on the right if you don’t want to see it)
Simple participation process forces action & accountability:
Just 10 minutes each week
Eliminates guessing in isolation
Saves you time (what’s your time worth to you?)
Proves profitable through application of the concepts.
In my opinion this is a no-brainer. Brevity has just recently gotten started. Don’t miss this rare opportunity to enjoy the best of the best business books in a fraction of the time! All my best,
ChrisPS: No, this won’t replace solid dental practice coaching. But remember that many of the best breakthroughs are found from OUTSIDE the profession of dentistry. In fact, I rarely find anyone outside dentistry looking IN dentistry to help them build their businesses!
http://clicks.aweber.com/y/ct/?l=Ih26V&m=1ZaZ9a4aYi9VOT&b=8ocdHNxkRemHwIpTWYQaXQ
(Click the “Skip the Business Song” button on the right if you don’t want to see it)
Your patient list, or client/customer list, that is. There is nothing that even comes close. Your list is the source of your appointments, your income, and hopefully your future business. Soooooo…
The money is in the LIST…and the…
FOLLOW UP!
www.DentalInsiders.com/referralwebinar/yes
You see, your list does you no good unless you care for it…by following up with your patients on a regular basis.
You must communicate with your patient list routinely to establish and maintain a lasting relationship with them. From that comes more business, and if you do the right things…
MORE REFERRALS!!
Last Wednesday I hosted a webinar with referral marketing expert David Frey, author of The Small Business Marketing Bible. He revealed numerous KILLER strategies for effectively communicating and following up with your patients. Plus, he shared several easy techniques for multiplying your referrals that you get from patients AND non-patients!
More importantly, David unveiled the SYSTEM for getting all this done without putting an enormous strain on you, your team, or your wallet. The KEY to success in the communications game is to make it EASY and INEXPENSIVE. That’s what we covered on the webinar.
You MUST go see this webinar if you haven’t already. If you’ve seen it, you should watch it again, and have your TEAM watch it too.
Then, just do what it says in the webinar. It’s that simple.
Here’s the link:
www.DentalInsiders.com/referralwebinar/yes
Don’t wait…go there now…and uncover the VALUE of your LIST!
All my best,
Chris
Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/referralwebinar/yes
with my guest David Frey, you really missed one of the
BEST presentations on maximizing referrals I’ve ever seen
or been a part of.
If you missed it, you still have one more chance to see it!
Details below.
We had a HUGE turnout, and just about everyone STAYED ON
until the very end…that’s VERY rare in the webinar world.
If you registered and attended the webinar, you will have
unlimited viewing privileges at a private webpage that I’m
working on right now. I’ll let you know when it’s ready.
If you didn’t register, or you registered and were not
able to make it at the scheduled time, I will post the
entire webinar on a public webpage for a limited time.
Once again, I’ll send out a message when it’s ready too.
David went into great detail as he revealed several
KILLER referral strategies. He also outlined his 5
key elements of success, and the best ways to AUTOMATE
the entire process so it actually GETS DONE.
Referrals are not only generated from patients. They
can come from NON-patients as well. David shared a
few methods of acquiring tons of referrals from people
whom you may not even know…yet.
Using these referral generating techniques and systems,
you actually reduce your need for external marketing…
not that I recommend you stop marketing. But it’ll really
let you LEVERAGE your marketing expenses, and the power
of your patient base.
So, be on the lookout for the links to the new webpage
so you can view the webinar in its entirety. Have a
great one.
All my best,
Chris
Dr. Chris Bowman
Dental Insiders Alliance
www.DentalInsiders.com/testdrive
“The BEST Referral Generator…EVER!
This is your LAST CHANCE to register for tonight’s free
webinar with special guest, David Frey, who is a MASTER
marketer…especially for referrals! YOU are invited…
all you need to do is register by clicking below, and then
follow the simple instructions.
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/167283746
While the webinar format involves viewing the internet
AND an audio component (by phone), you can still
get a ton of info by just listening in on the phone.
This webinar is usually reserved for my Dental Insiders
Alliance members…but I wanted to invite all email
subscribers too. David and I will be discussing how to
use simple, even automated systems to multiply your
referrals in your practice.
All my best,
Chris
Dr. Chris Bowman
Dental Insiders Alliance
PS: Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/167283746
with a special guest, David Frey, who is a MASTER
marketer…especially for referrals! YOU are invited…
all you need to do is register by clicking below, and then
follow the simple instructions.
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/167283746
While the webinar format involves viewing the internet
AND an audio component (by phone), you can still
get a ton of info by just listening in on the phone.
This webinar is usually reserved for my Dental Insiders
Alliance members…but I wanted to invite all email
subscribers too. David and I will be discussing how to
use simple, even automated systems to multiply your
referrals in your practice.
All my best,
Chris
Dr. Chris Bowman
Dental Insiders Alliance
PS: Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/167283746
If you didn’t forward yet, all I’m asking is that you spread the word about this blog! Just let them know that there’s a ton of great practice building info right here at www.DentalInsiders.com/blog! When you do, COPY ME on the referral, and I’ll send you the extra insights referenced above as well!
With no further adieu, here’s the postcard:
That’s the front. Now, here’s the ad copy written on the back:
Hi (first name)
Announcing Dr. Chris Bowman’s
“Economic Stimulus Package 2″!
With things getting a little “dicey” out there,
I decided that you deserve a break. Not a
break in your teeth, but in your wallet! So,
if you call us by October 2nd, I’ll give you
$50 PER each $500 worth of dental treatment
you schedule to be completed before November 13.
For example, if you’re completing $1500 worth of
treatment, you’ll get $150 worth of credit!
Even if you’re using your insurance, you’ll save big
on your out-of-pocket expenses! Plus you’ll get
the treatment you need to get done, DONE!
Don’t hesitate…call us at 704-337-8070 today!
Appointment availability is limited, and you must
call by October 2nd.
PS: This offer IS transferrable to new patients
that you may refer! Thanks for your referrals!
All my best,
Chris
Enjoy
All my best,
Chris
Not to say that you should be acting like either of the American Presidential candidates. I’ll stay away from commenting on that. But during these times of frustration, confusion, and outright panic among the masses, those who take command and exert a calming influence over their “followers” will emerge least damaged by the turbulence.
By the way, your “followers” include your dental team AND your patients! Don’t forget the influence you have to bring positive outcomes in your patients’ lives too, even now.
So, how? How do you act “Presidential”? Well, some aspects of the answer are tangible, and some intangible. I’ve already mentioned perhaps the most important element of Presidential leadership: CALM GUIDANCE through crisis.
People want reassurance these days. They want to know that “everything’s going to be OK”. You may be surprised to know that, as their dentist, you can deliver that message and stimulate new business to boot!
Next, reveal your PLAN to make things better in YOUR world…aka your practice. When you become a positive influence for your patients, they will be drawn to you.
Believe it or not, many of your patients may be MORE likely to complete dentistry now than before! They just need a NUDGE, in the form of an irresistible OFFER. And, if you tie that offer to today’s tumultuous times, your response rate will dramatically improve.
Your patients are looking for economic “stimulus” right now. Give it to them! I recently used SendOutCards to send my patients my “Dr. Bowman’s Economic Stimulus Package 2″ promotion! It was a HUGE success, bringing in a 12:1 return and counting! The best part is I created it within one hour, the cards went out the next day, and results started coming in within 3 days.
The ROI was strong for 2 reasons. First, the cost was LOW, because I used SendOutCards. Second, the dentistry generated by the offer was high production.
If you’d like to learn more about SendOutCards or start using this great system right away, go here:
www.SendOutCards.com/fordentists .
Every dentist that joins SOC through my referral will have access to ALL custom cards that I create, now and in the future! Don’t pass this up.
People worried about their jobs are still looking to use up their insurance benefits, and their flex dollars, which still evaporate at year end. Give them an additional reason to tap into those benefits now, and you’re IN!
You can CHOOSE whether or not you want to “participate” in this economic downturn…notice I didn’t say the “R” word! I choose not to. What about you?
All my best,
Chris
PS: Wanna see the postcard I used for that 12:1 return? You can IF you FORWARD this message to at least two dentists, and COPY me (DrChrisBowman@DentalInsiders.com) on it!
PPS: Remember, to sign up for SendOutCards, go to:
www.SendOutCards.com/fordentists
What’s YOUR 4th quarter marketing plan?
Do you have one, or are you just hoping that things will “pick up” or “turn themselves around”?
Would you like to THAW OUT your “frozen” patients?
Would you like your own 4th quarter marketing plan?
Well, here it is, if you haven’t gotten it already:
www.DentalInsiders.com/3strategies
Time to take the bull by the horns! This is my best 1-2-3 (and 4) punch to ramp up your results for October through December.
Over the next several weeks, I’m going to be focusing on how you can TAKE CHARGE of the outcomes in your practice… not just from now through the end of the year, but from here on out.
I’ll be holding more teleseminars, scheduling more 1-on-1 coaching calls, and launching more resources for my Dental Insiders Alliance Preferred and Elite members. Stay tuned.
In the meantime, if you haven’t acquired this audio, “3 Magical Marketing Strategies To End 2007 With A BANG!” you need to do so now. The clock’s ticking…
www.DentalInsiders.com/3strategies
All my best,
Chris
Dr. Chris Bowman - Dental Insiders Alliance
www.DentalInsiders.com/3strategies